Caroá

Caroá Coletiva Terapêutica was founded by a group of Northeastern Brazilian women committed to building a welcoming and supportive space through the practice of psychology. Its visual identity celebrates this emotional network of care and freedom, inspired by the caroá flower — a resilient bromeliad native to the dry Caatinga region. Just like its strong fibers, the Coletiva weaves bonds of connection, self-knowledge, and support, standing out with beauty and vitality even in the face of adversity.

Visual Identity: Andressa Dantas and Renata Lima